Consider the Cup
May 15, 2021
Are You Serious?
Most of us never give much thought to the design of a coffee cup. A cup’s purpose is simple, right? So when we ask you to consider the cup, we’re fairly certain your first response will be, are you serious?
To engineer the perfect set of cups, the designers took lessons in pouring and sipping exceptional direct-trade espresso. They studied the fluid dynamics of coffee during a pour, the ergonomics of grips and handles, and the interplay between the drinker’s nose and the cup’s mouth during a sip. Through this careful examination of the baristas’ pouring and the consumers’ drinking experiences, notNeutral created LINO, a family of cups with exquisite form and function. – notneutral.com
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